Long inseams, too-high high-rises, and pockets that hit in all the wrong places, are just a few common pains for denim shoppers under 5”4” (nearly half of women in the U.S.). Introducing Nelle Atelier, the essential edit of wardrobe staples for women under 5’ 4.” Made in Los Angeles and tailored to fit off the rack.

Trackmeet was entrusted to bring this idea into reality months before patterns were cut or denim samples were in hand. Starting with the word mark, baseline ligatures uniquely retain form in single-stitch embroidery and hand-woven labels. A stackable, truncated version of our mark flexes to elevate the product via details such as the signature leather patch and delicate pocket rivets. Lastly, we round the identity out with a product brand shoot and the launch of Nelle’s e-comm website.

Nelle Atelier has been awarded a Comm Arts Certificate of Excellence for Best Integrated Brand Identity.